Paul Arden moved on, creative leader succumbs to a heart attack.

Paul Arden moved on, creative leader succumbs to a heart attack.

Sad news today as Paul Arden moved to greener pastures at 67.

Mr. Arden was such a perfectionist that he was often maddeningly over budget, insisting that the smallest details be perfect, such as searching for a certain pair of wildly expensive spectacles to achieve just the right look on a face that would be seen briefly in passing in a TV spot.

"I like the quote. Put it in."

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