National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
In vets office around Malaysia, these classic "number" posters with a twist were placed. The numbers are bars, keeping the dog caged, and when someone goes to take a number, the entire bar from the cage peels off.
"It proved so popular they ran out of tabs to replace on the posters within a week." says Dentsu.
Kudos: Dentsu Malaysia
Norman Tang, Photographer
SP Lee, Executive Creative Director
kc aui, Creative Group Head/ Art Director
Chan Woei Hern, Creative Group Head/ Copywriter