I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Here's a fun Badlander I reckon - since everyone and their aunt are so in awe of the recent shower curtain poster for Mömax, I'd just like to point out that the whole playing with curtains thing has been done before. Of course. ;)
This poster which begs you to close the curtain was done back in 1998 for WE Paris. When curious people went to see what was behind the curtain, a soundchip activated and it seemed that the man changing his clothes in the poster yelled "hey!"
Agency: TBWA/Campaign Company
Art: Rene Verhagen
Copy: Erik Rolf
When I showed Erik the Mömax poster below he said "I find it very hard to believe they ripped my idea."
This poster for Mömax shower curtains from Demner, Merlicek & Bergmann, Vienna won won a bronze Andy in the household category, and it won gold in the Golden Award of Montreux, both this year 2006.
No I don't really think that they ripped the we poster off either, I just thought the similarities was funny - one opens up to reveal, the other wants to curtain to be closed. ;)
