HOKA - “Together We Fly Higher” (2025)
HOKA’s new brand campaign, “Together We Fly Higher,” represents the highs and lows of the journey of training and
Submitted to the Cannes Lions and the 2012 Andy awards, these illustrations of ear canals aren't as icky as one might expect.
Advertising Agency: Y&R, Malaysia
Chief Creative Officer: Edward Ong
Creative Director: Gigi Lee
Art Director: Yuet Kie/Joshua Tay
Copywriter: Edward Ong/Andrea Yap
Advertiser’s Supervisor: Chung Yaw Hwa
Account Supervisor: Edward Ong
Art Buyer: T L Tan
Illustrator: Cue Art And Design
Typographer: Yuet Kie
Creative Group Head: Joshua Tay