Pepsi - Beyoncé Gas Station / Directions (2003) :30 (USA)

Beyonce struts her stuff for Pepsi, Cindy Crawford move ovah honey.

Agency: BBDO NY
Spot Title: "Directions"
Director: Joe Pytka
Principal talent: Beyoncé Knowles

Original upload below.

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Anonymous Adgrunt's picture
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caffeinegoddess's picture

This ad reminds me too much of the Cindy Crawford ad...

Robblink's picture

Yeah, can anyone tell me why a lot of these soda ads happen at gas stations? Is it because most of their sales happen at convenience stores?

AnonymousCoward's picture

I guess it may be that gas stations are associated with young, sexy but rebellious women who tend to wear skimpy but somewhat ragged or dirty clothes and drive motocycles, trucks or old-syle convertabiles.

Dabitch's picture

I thought it was an intentional homage to the 1992 ad - that they repeated it in 2002 anyway... (Maybe they can't afford New Ideas as they spend it all on famous tarts or something.)

caffeinegoddess's picture

it's ok. they all look alike ;-)