Pepsi - Northern Exposure / Frozen Tundra (1996) :60 (USA)

Way up in Alaska, a man decides to go for a cold hike in the snow. He takes a short Pepsi break... and, well. Was it worth it?

Client: Pepsi
Spot name: "Frozen Tundra"

Ad agency: BBDO

Creative Director: Don Schneider
Art Director: Mark Oakley
Copywriter: Barton Landsman

Agency producer: Maria Amato
Producer: Jo Ann Wood

Director: Joe Pytka

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