National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Way up in Alaska, a man decides to go for a cold hike in the snow. He takes a short Pepsi break... and, well. Was it worth it?
Spot name: "Frozen Tundra"
Ad agency: BBDO
Creative Director: Don Schneider
Art Director: Mark Oakley
Copywriter: Barton Landsman
Agency producer: Maria Amato
Producer: Jo Ann Wood
Director: Joe Pytka