In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
The Coke delivery guy gets caught on camera trying to buy himself a Pepsi. Oops. Awkward.
Client: Pepsi
Ad agency: BBDO
Director: Joe Pytka
Music: Hank Williams Jr.'s "Your Cheatin' Heart."
Original file upload below
