In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
We open on a landscape of red, dotted with dancers all dressed in in red and white as H.E.R. sings her version of The Rolling Stones' "Paint It, Black", specifically "I see a red door and I want it painted black". Her red can is suddenly covered in black liquid, and she smashes through a black wall to join Missy Elliot on the other side. Man, is there a super bowl commercial Missy Elliot won't do? I'm not complaining, I'm a fan, but she's kind of a regular at this point. She could get her own square in the adland super bowl bingo cards. "Ad with Missy Elliot" BINGO! I GOT BINGO!
Client: Pepsi
