We got 15 seconds of weasel words here, as espoused by a guy in a tux. What is he, the milk tray man for detergent? "A leading consumer testing publication recently tested Persil against the nation's top laundry detergents..." he says, and I can't be the only one who notices that they're not citing which publication it is.
Ad agency: TBWA/Chiat/Day
Principal talent: Peter Hermann
The publication is CONSUMER REPORTS (is there another?) and for some reason they don't allow to be quoted. Nothing that could not have been googled in a lot less time than this post took.
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PermalinkOh, so you noticed the clunky phrasing too, huh?
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PermalinkThey have no choice and others use that phrasing too when they want to say CR but can't due to their weird policy. I wonder why that is, it would help consumers to know where to look this up and what it means.
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