National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
We got 15 seconds of weasel words here, as espoused by a guy in a tux. What is he, the milk tray man for detergent? "A leading consumer testing publication recently tested Persil against the nation's top laundry detergents..." he says, and I can't be the only one who notices that they're not citing which publication it is.
Ad agency: TBWA/Chiat/Day
Principal talent: Peter Hermann