For every adopted dog, from partnering shelters, Finn will donate 500 Dogecoin cryptocurrency
Ogilvy Social.Lab collaborates with Finn to create #AdoptaDogecoin beta program to support Finn’s mission to help pups find a forever home. To the moon! 🚀🚀🚀🚀🚀
Today, Ogilvy Social.Lab launches #AdoptaDogecoin, a digital campaign that harnesses the power of cryptocurrency, and dog memes, to encourage adoptions amongst future pet owners.
Dogecoin (DOGE) is a cryptocurrency that has surged in popularity after getting public coverage and support from celebrities like Elon Musk and Snoop Dogg. It was created in 2013 based on the popular “doge” meme and uses its face as logo and namesake.
This campaign content promotes man’s best friend as the best investment you can make. Not only because they provide unconditional love, meaning and joy, but also because they now come with a cryptocurrency that has experienced a value increase of 21000% since its official release in 2013. So a long term investment.
The campaign is created for dog wellness brand Finn, an American start-up that takes a modern approach to the category. From natural supplements for dogs, to their adoption program, Finn wants to make every dog’s days a lot better.
The team at Ogilvy Social.Lab Amsterdam took a different approach to adoption. The agency utilised memes as inspiration, both in verbal and visual language in order to reach and engage with audiences to increase the chances to find loving homes for shelter dogs. This reactive idea capitalises on the popularity of Dogecoin, responding to headlines from major news outlets from around the world.
Executive Creative Director, Tolga Büyükdoganay says: “Adopting a dog is a life-long commitment, the longer you spend time with a dog the more it becomes part of your family. We wanted to underline this truth with a long-term investment plan, with Dogecoin cryptocurrency.”
