Petit Bateau "Leo's amazing day" (2017) 1:00 (France)

Oh how fun this spot is. It's multi-pov camera telling the story of Leo having an epic play day while demonstrating 30 "torture tests," to prove the durability of his sweatshirt. Also that song, a punky pop 1978 hit called "ça plane pour moi," by Plastic Bertrand will be stuck in my head all morning. BRAND PETIT BATEAU
BRAND MANAGERS Patrick Pergament
Stéphane Wargnier
Isabelle Picard
Paulienne Luzurier
Agency: BETC
Chief Creative Officer: Rémi Babinet
Creative Director: Damien Bellon
ART DIRECTOR Damien Bellon
Juri Zaech
DIGITAL ART DIRECTOR Albert Yvert
COPYWRITER Samuel Moore
Juri Zaech
TV PRODUCER Isabelle Menard & David Green
TV PRODUCER ASSISTANT Florent Brière
PRODUCTION COMPANY Control (Jacques-Etienne Stein)
SOUND PRODUCTION Schmooze
DIRECTOR Luis Cervero
DIRECTOR OF PHOTOGRAPHY Stephen Keith Roach
SET DESIGN Laia Ateca
POST PRODUCTION MIKROS
Art Directors: Damien Bellon, Juri Zaech
Digital Art Director: Albert Yvert
Copywriters: Samuel Moore, Juri Zaech
Production: Control
Director: Luis Cervero