National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Ogilvy & Mather, Mumbai went to the classified ads section to allow a teeny-weensy bit of creativity on their tiny budget. But honestly, since Photolibrary wanted to generate awareness amongst media professionals, they should have gotten a proper budget as one wonders how many media professionals scour the classified ads for stock photography.
Piyush Pandey, Executive Creative Director
Anup Chitnis, Creative Director
Umesh Rawool, Sameer Kochure and Abhijit Karandikar, Art Directors
Sameer Kochure & Umesh Rawool, Copywriters