Pokémon - 20 years / I can do that (2016) :90 (USA)

Pokemon celebrate twenty years with this foray into Super Bowl advertising. The 90 second won't be airing during the big game, an edited 30 will instead. Using the Pokémon language in the tagline, only players will fully grasp what "train on" really means. Kids declare "I can do that", a young boy runs, a young girl challenges a row full of players to chess, the edit becomes faster and the challenges become bigger, leaving us with a sports ads feeling. In the end we see what it's all about. J.C. Smith, senior director of consumer marketing at The Pokémon Company International ad agency: Omelet