Pondicherry International Yoga Festival campaign from India

Pondicherry International Yoga Festival campaign from India

This campaign for Pondicherry Tourism on the 15th International Yoga Festival was released in December 2007 as a build up to the International Yoga Festival, held in the first week of january, every year. The campaign ran across South Indian cities and also in international media. Media: Print, Ambient, Outdoor, TV & Cinema Halls. Inside are the print executions and a link to the TV commercial. After looking at these images I feel stiff as a board, and that's saying a lot since I can still put one leg behind my head - can you?

see also the TV commercial here:

[missing image]


Clearly, I have to do more yoga. I can do what this guy below does but not what the other folks are doing. Holy cow, I didn't even know the foot under chin thing was possible. Agency: JWT India
Senthil Kumar - Executive Creative Director & Writer
Mark Manuel - Films Chief, JWT Chennai
Shiv Parameswaran - Art Director
Jayraj Rau & Aarti Iyer - Account Mgt.
Gerald Appasamy - Director
Production House - StillWaters
Paul Jacob - Stretch Festival SoundTrack

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to AdLand.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.