HOKA - “Together We Fly Higher” (2025)
HOKA’s new brand campaign, “Together We Fly Higher,” represents the highs and lows of the journey of training and
I'm not one who is usually affected by tear-jerker ads, those pieces of communication specifically designed to rummage around in our hard encapsulated hearts and elicit a warm and fuzzy response. However, with that addendum, I found this piece from South Korea incalculably cutesy and romantic.
Described elsewhere as a clever stunt, my suggestion is don't think too hard whether this was a real marriage proposal or these were jobbing actors and/or agency staffers. Just enjoy the feels in a harsh and brutal world. As of writing, 3.5 million intoxicatingly loved-up YouTube hits can't be wrong.