HOKA - “Together We Fly Higher” (2025)
HOKA’s new brand campaign, “Together We Fly Higher,” represents the highs and lows of the journey of training and
Predator Watch is an initiative to stop predators from soliciting sex from children online.
A multimedia campaign was created targeting sex predators—communicating that undercover police officers are online.
Tagged with the line “Attention predators: undercover officers are online,” the print component depicts police officers wearing hyper-real masks of children’s faces. A TV spot and a microsite are also part of the campaign.
For more information visit PredatorWatch.ca
* Title: 180
* Client: Children of the Street Society
* Creative Director: Ian Grais / Chris Staples
* Art Director: Lisa Lebedovich
* Writer: Rob Tarry/ David Giovando
* Broadcast Producer (in house): Ann Rubenstein/Laura Rioux
* Production Company: Industry Films
* Director: Bob Rice