Preschoolers Let Loose in Heartwarming Brand Campaign for Cartoonito Via Agency Compadre

Creative marketing agency Compadre teamed up with WarnerMedia Kids & Family to produce "START HERE,” a new brand campaign for Cartoonito, a preschool programming block on HBO Max and Cartoon Network. The campaign celebrates Cartoonito’s mission  to empower kids to feel comfortable with who they are and believe anything is possible. The campaign debuted December 2nd on Cartoon Network and will continue rolling out videos on social media over the coming weeks of real kids from around the world embracing their unique selves.

Aiming to support every kid’s humanness, Compadre created the anthem spot with a mash-up of home videos highlighting the wildest, weirdest, most wonderful kids, reminding us that “everyone who’s ever changed the world began as a child.”

“At Cartoonito, we celebrate that preschoolers march to the beat of their own drum, and boy, did we find some marchers,” says Tricia Melton, Chief Marketing Officer of Warner Bros. Global Kids, Young Adults and Classics. “The key to this spot was capturing the joy and humor of all the unexpected, fearless things even the littlest kids do, while linking that to a bigger message through the narration – that these same little dynamos are the future creators, innovators and history-makers. The result, both funny and inspiring, demonstrates that there’s a new player in the preschool space who’s here to embrace kids in all their glory.”

Compadre conceived the social campaign to reinforce Cartoonito’s aim to be a space where preschoolers are free to be who they are. Cartoonito has an entire slate of viral videos of kids being kids planned for its social channels. They are also welcoming parents to join the fun by sharing videos of their own preschoolers living out loud using the hashtag #ChildnOut.

To view @camifrobabe’s brow routine: 


Client: WarnerMedia Kids & Family

Chief Marketing Officer, Warner Bros. Global Kids, Young Adults and Classics: Tricia Melton Creative Director: Craig “Sven” Gordon

Producer: Heather Laird


Creative Marketing Agency: Compadre

Executive Producer/Partner: Robert Blatchford / Chuck Carey

Executive Creative Director: Curtis Doss

Head of Production: Jessica Garcia-Scharer

Director of Strategy: Taylor Katai

Writer/Strategist: Joey Livingston

Producer: Jon Kolnoski

Editor: Nik Kleverov / Myles Mantzaris

About Cartoonito: 

Cartoonito is the WarnerMedia Kids & Family preschool programming block on Cartoon Network and HBO Max. Inspired by Positive Psychology and 21st Century Learning, Cartoonito is based on the proprietary preschool educational framework of Humancentric Learning, which aims to support every child’s humanness by celebrating their unique selves and encouraging them to treat others with compassion, respect and fairness. With a roster of originals actively in development, Cartoonito will offer modern programming that leans into WarnerMedia’s Kids & Family iconic IP that stems from Warner Bros. Animation and Cartoon Network Studios. Mush-Mush & the Mushables and Thomas & Friends: All Engines Go are among a slate of 20 new series that will be available at launch. In addition, a portfolio of originals including Batwheels,  Bugs Bunny Builders, Little Ellen, new series and specials from Sesame Workshop, the nonprofit behind Sesame Street, and a collection of projects from bestselling children’s book author Mo Willems will add to thousands of hours of content from WarnerMedia’s legacy library and global acquisitions.


About Compadre:

Compadre is a creative marketing agency that specializes in building smart creative solutions for complex strategic puzzles. Since launching in 2018, Compare has built strategies and marketing campaigns for leading brands in entertainment, sports, technology, and beyond, including Facebook, NFL, Amazon, ESPN, Disney+, Cisco Technologies, and AT&T.

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