Bottega Veneta presented an interactive poetic installation in Shanghai that showcased 22.000 copies of the anthology In Such a
From bleeding out in the street and being kidnapped by bandits to organ harvesting rings and alligator attacks, this ad
In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
Radio Lions Grand Prix winner was "Repellent Radio" for Go Outside Magazine by Talent, São Paulo, Brazil.
But if that's really true, why did an idea that is anything but fresh win the Grand Prix? It's as even older than your junior AD or CW.
In 1985, it was done by CIME-FM in Canada: https://goo.gl/iPkdh
In 2007 there was Radio Mosquito in Austria:
One other thing is suspicious. The news about winning Grand Prix was revealed on Talent's agency Facebook page 8 hours before the gala in Cannes. WTF?!
After all that "idea" technique won a Ig Nobel Prize in 2007 and it doesn't work and it is even banned in some European countries.
C'mon jury, was there really not anything else more unique, fresh and really cutting edge that could have deserved to win Grand Prix? I guess we know why some folks get so jaded about award shows when the jury can't figure out how to select work that really should get the metals.
