I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
DraftFCB know that Ego still drives virals. "People have to feel that they are included in a campaign if they are to share it" said Andreas Englund - and putting people's photographs in a film or on a dancing elf is a tried and true viral tactic.
Directed by Max Vitali at Callboy, the film plays almost as an anti-viral, with traditional film suspense building, old school actors, and a length that people with short attention spans can't handle. This is now a case study for your ammo drawer when it seems everyone around you is conspiring to get some watered-down measurable direct response crud in form of a starburst shaped coupon.
The Thank you for paying your TV license viral released in November has already had 5 million unique visits reports Resumé.
The entire population of Sweden is only slightly over 9 million, to put it in perspective Source: CIA Factbook.
Just a tiny snag in the success-story, the IP numbers logged are from 214 different countries, and Radiotjänst have decided to block foreign IP's from visiting as it's proven just a tad too popular abroad which puts a strain on their bandwidth.
Previous Radotjänst ads - the film that was awarded at Eurobest and Roygalan.
Radiotjänst - Mataffaffären / Supermarket - (2009) :55 (Sweden)
