As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
The epic jump where Felix Baumgartner skydived from the Stratosphere, breaking the soundbarrier, while we all watched it live (with Chrysler pre-roll ads on the youtube channel) will have to win something in Cannes. Something.. Big. And with a lion on it. Just to be clear.
And suddenly that sneaky title "rocket scientist" I managed to sneak in some award listing when I was just a not-so-humble junior AD seems a little less funny. We're actually breaking sound barriers here folks! A bloody energy drink is doing what NASA can't afford to do.... Like.. woah, dude.
It's the No. 4 branded campaign of all time, of all time - and even Kanye let us finish because there was talk about doing this already back in 2010. Meticulous planning had to go in to it and Joe Kittinger who jumped from 102,800 feet back in 1960 advised. Back in 2008 Michel Fournier attempted The Great Leap, but an electrical charge ripped the balloon off the gondola preventing the record-breaking jump. Oh, sorry, did I just sort of Badland the idea? Force of habit.
Red Bull / Felix Baumgartner
