As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
Here's what I could call a smart fucking idea. Using instagram as the media, umbrella set out to show people that saving a life is easier as you think. The animated videos showed someone having a heart attack and falling down By continuing to tape the photo, the awareness message would come up. CPR is easier than you think. Considering how few Hungarians know how to do CPR, it's great message, and a great place to put it, as no doubt people are too bus instagramming heart attack victims rather than helping.
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Agency: Umbrella
Client: Red Cross of Hungary