For 2013 and beyond, Red Lobster looked to develop a strategy to win with Hispanics. The restaurant, typically known to the market for high-quality seafood was simply not in their consideration due to premium price perceptions.
To formally introduce the brand to the market and promote the new core menu, Wing developed a new Spanish tagline, “Disfruta un Mar de Sabores (Enjoy a Sea of Flavors),” and launched the brand's first Spanish language campaign featuring Red Lobster's new 15 under $15 core menu. Similarly to the General Market's Real Stories campaign, the spot heroes a Spanish-speaking server and a Hispanic family enjoying a meal at Red Lobster.
Chief Creative Officer: Renata Florio
Art Director: Alvaro Naddeo
Copywriter: Facundo Paglia
Producers: Nadina Steimberg
Account Executive(s): Carla Noriega/Valeryn Santamaria
Production Company: Identity
Director: Andrew Walton
Director of Photography: Jeff Stonehouse
Executive producer: Joe Massi/Alana Hall
Line Producer: Laure Stevens
Editing House: Vision
Editor: JP Cadaveira
Producer: Allie Levison
Music House: Crescendo
Composer: Dave Bassett/Tim Meyers
Producer
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