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Update - Official statement and removal of spec ads. This is JWT's official statement (pdf under link)
September 17 2009
Official Agency Statement
Re: SAB Miller/REDD’S “Dark Secrets” Posters
The poster campaign for SABMiller – REDD’S was originally developed by JWT Vietnam for internal creative purposes. At no point of time was this work endorsed by SABMiller for either publication or submission to external award shows. We therefore regret the unauthorized submission to such shows and officially withdraw the work from any such show. In the interest of SABMiller, our client, we also ask every publisher to refrain from publishing these ads on websites or in other publications. We apologize for this incident.
Chris von Selle
Managing Director
JWT Vietnam
How do you sell a womans beer in Vietnam? I'll let JWT's release answer that:
This unusual campaign strategy comes from JWT HCM city.
JWT Vietnam
Pham Tuan Minh : Designer
Pro Eye studio : Photographer
Ompong Remigio : Executive Creative Director
Vancelee Teng : Creative Director
Ha Do / Vancelee Teng / Ho Hoang Quy : Art Director
Ali Shabaz / Ompong Remigio : Copywriter
JWT Official Statement.pdf
