In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Trish at the office reads aloud exactly what this new Reese's bar contains, and when people say they never heard of it it turns out that they were indeed under a rock. Very silly kind of super bowl ad humour that usually works quite well with the audience.
Client: Reese's Take 5
