When seen through today's lens it's difficult not to read this spot as being one big sexual innuendo. But I have been told by people who were there that back in the 80's when people roller skated and wore Walkmen, this was an everyday occurrence. Well, everything except the old man handy with the product shot. That kind of stuff never really happened. By the way, this was a long running campaign that started sometime in the 70's.
Client: Reese's