In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
When seen through today's lens it's difficult not to read this spot as being one big sexual innuendo. But I have been told by people who were there that back in the 80's when people roller skated and wore Walkmen, this was an everyday occurrence. Well, everything except the old man handy with the product shot. That kind of stuff never really happened. By the way, this was a long running campaign that started sometime in the 70's.