I don't know what to say really. We're in the dark right now.
And we can stay here, or we can fight our way back to the light.
One inch at a time.
The inches we need are everywhere around us.
They are in every break of the game. Every second.
On this team, we tear ourselves and everyone around us to pieces
for that inch. We claw with our fingernails for that inch.
Cause we know, that's going to make the difference between winning and losing.
Now I can't make you do it.
You've got to look at the person next to you.
Now I think you're going to see someone who will go that inch with you, because when it comes down to it, you're going to do the same for them.
That's a team ladies and gentlemen.
Now what are you going to do?
Ad agency: Fred & Farid New York