Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
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The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Client: Renault Italia S.p.A.
Advertising manager: Angelo Bencivenga,
Senior advertising executive: Vittoria Cristofaro
Media specialist: Barbara Pasquali.
Advertising Agency: Saatchi & Saatchi
Creative Direction: Guido Cornara and Agostino Toscana
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
Agency Producer: Jessica Ferguson
Media Agency: Carat
Production company: Mercurio Cinematografica s.r.l.
Director: Joseph Kahn
Post Production: sto.pp
Online: Peter Marin Jonas
3D: Stefan Andersson, Arvid Björn, Per Bergsten
Music: Vienna Blood Op. 354 (P.D. Johann Strauss Jr.)
