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Production company REVERSE recently teamed up with agency The Many to produce a series of spots for the return of CareCredit’s “I Can” campaign. Directed by Romain Quirot, the :15 spots embrace the campaign slogan with a series of vignettes highlighting the “care” possibilities with CareCredit, the wellness and healthcare financing solution from Synchrony.
Each spot provides a glimpse into the world of people using CareCredit, including vision, pet care, physical therapy, cosmetic, dental, and more.
REVERSE was tasked with producing dynamic visual stories conveying the patient empowerment afforded through CareCredit, while reinforcing the brand voice that has set CareCredit apart from competitors in the healthcare finance sector. Each spot opens with a wide shot of a CareCredit card. Zooming closer into the logo, various lifestyle scenes are revealed within it.
“The Many wanted these films to be lively and full of smiles to capture the liberation CareCredit users feel after financing the care they need,” says Quirot. “We embraced this pillar in every detail, from eclectic casting to vibrant art direction to dynamic camera moves and editing – all in 15 seconds.”
REVERSE also produced a :30 spot, a montage of all six spots. Quirot conducted the casting and shoot, which took place in locations throughout Austin, TX.
“These spots fit perfectly in Romain’s wheelhouse,” concludes Thibaut Estellon, Founder and Executive Producer at REVERSE. “He is a master portraiture in film, with a keen eye for casting, so his instincts were exactly what these character-centric spots required. He also has a unique ability to lull the viewer in with tactful shot choices and performances that get at the heart and energy of a story quickly, rather than relying on busy camera work and effects. We’re super proud of the final product and enjoyed every moment collaborating with The Many on this campaign.”
Client: CareCredit
Chief Marketing Officer, Tim Donovan
Senior Vice President, Marketing, Tuck Ross
Vice President, Consumer Marketing, Robin Shulman
AVP Consumer Marketing, Holli Christopher
AVP Social Media, Tom Curtin
BLP, Marketing, Taylor Fabiani
Agency: The Many
Group Brand Director, Kylie Wu
Brand Supervisor, Allie Plantery
Sr. Project Manager, Madeline Gali
Executive Producer, Chloe Scott
Producer, Ailbhe Fitzpatrick
Creative Director, Ashley “Mil” Milhollin
Art Director, Conner Needham
Copywriter, Emma Turetsky
Designer, Steven Nguyen
Animator, Gianni Arone
Animator, Scott Woodburn
Director of Social Innovation, Kristin “KB” Busk
Strategy Director, Nicole Fuhrman
Group Strategy Director, Alexandra Brown
Production Agency: REVERSE
Director, Romain Quirot
Executive Producer/Founder, Thibaut Estellon
Line Producer, Chris Palladino
Production Manager, Rico Grillo
1st Asst. Director, Lynn Norton
DP, Jean-Paul Agostini
Photographer, Shayan Asgharnia
Editorial + Finishing: Plus Plus Productions
Editor, Alex Morrison
Editor, Mike Bertin
Post Producer, Andrew Illson
Executive Producer, Trevor Paperny
Colorist, Jospeh Bicknell (Company 3)
Color Producer, Katie Andrews
Online Editor and VFX, Jerry Spivack
Online and VFX Producer, Shelli Jury
Mix, John Bolen Formosa
Assistant Editor, Edouardo Wienskoski
About REVERSE:
REVERSE is a US-based production company representing an international roster of award-winning directors: Cali Bondad, Daniel Börjesson, Kim Jacobsen, Martin Jalfen, Mike Matthews, Romain Quirot, and Johan Stahl. Recent agency clients include Uber, The Many, Mother NY, FCB Chicago, BBDO, BarrettSF, Grey, Publicis, VMLY&R, and Team One.