As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
The Chinese character for elephant translates literally to “Elephant Teeth.” That has led people to believe that taking their ivory is harmless. So WWF-Hong Kong has asked the Chinese to come up with a new character for ivory. Something that would educate others about the pain elephants endure. They've asked people in Hong Kong to submit their character ideas at Rewrite Their Future as well as sign a petition urging the Hong Kong government to take action.
Great idea and great use of UGC.
Client: WWF- Hong Kong.
Agency: Geometry Global
Agency: Ogilvy Hong Kong