National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
For an experiment, Rio Carioca's ad agency asked AI to create things for them. First, draw the bottle. Then write the website. Then, write a TV script... It was all going well until they asked it to taste the beer.
Client: Rio Carioca Beer
Creative Director: Gustavo Bastos
Copywriter: Gustavo Bastos
Art Director: Diego Crisostomo
Production Company: 11:21 and Cinerama