Robyn ditched her label and went from ho-hum to supercool seemingly overnight (which speaks volumes about music management). Now Robyn launches the first ever interactive, 3D video with Twitter integration for her song “Don't Fucking Tell Me What to Do”.
Listen to the track and try out the video here: https://robyn.com/killingme . Super-geeky, it's all in code, and you can tweet what is killing you with the hashtag #killingme to add to the video. Your username will appear in lights in the video, as well as the killing bit. At least that's the idea, I didn't see my tweets appear.
The video has the potential to become the infinite video as users can continue to add on to the endless stream of #killingme comments.
The concept was originally developed by Mary Fagot, Creative Director for Blip Boutique and the web development team at Stopp Web in Stockholm, lead by Project Manager & Creative Thomas Bjork. The Stopp Web development team were experimenting with Anaglyphic 3D at the time, providing a perfect opportunity to visualize all the things that were killing Robyn. The desire to involve fans in an interactive experience lead to the incorporation of the twitter feed to give the chance to see the things that are killing them visualized in Robyn’s video.
Don’t Fucking Tell Me What To Do is the opening track from Body Talk Pt. 1 which sees Robyn sardonically running through a check-list of guilt-inducing vices- “My drinking is killing me, my smoking is killing me” against a propulsive, glitchy backbeat. It’s half manifesto of what the singer represents and half slacker rant.
“It’s like everyone wants you to be perfect and you’re dreaming of a world where you can do what you want. I guess its about the modern world and the stress I think most people in it feel sometimes. It’s a pretentious message so I tried to make it as simple as I could. I’m talking about how I felt when I came off my tour”, Robyn explains.
Mary Fagot - Creative Director
Thomas Björk - Project Manager & Creative
Carl Calderon - Developer & Creative
Jakob Nylund – Design