ROC / Republic of Chicken - Fire scooter deliveries - (2011) case study (India)

ROC / Republic of Chicken - Fire scooter deliveries - (2011) case study (India)

ROC had a problem, people didn't order in food, because they believed that by the time it arrived it was cold. Not all deliveries suffered from delivering cold foods, and ROC never did, but how does one tell people they deliver hot food? Easy - install a fire on the delivery-scooters. Eye-catching in traffic as it turned the delivery-men into living advertising billboards on the road.
I like the idea. I also like how totally verboten this "simple" scooter install would be in Sweden, it's breaking all sorts of rules. McCann Worldgroup India

ROC / Republic of Chicken - Fire scooter deliveries - (2011) case study (India)
0 seconds of 0 secondsVolume 90%
Press shift question mark to access a list of keyboard shortcuts
00:00
00:00
00:00
 

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to AdLand.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.