ROM Chocolate bar - We miss you Romanians / easter message (2020) Suflete tari. Românești


More than 2 million Romanians are working abroad, most of them in countries like Italy, Spain and the UK. They usually return home for Orthodox Easter celebrations (this year happening on April 20), but in these troubling times, the strong recommendation of the Romanian Government was for them to not travel, in order to stay safe and protect their loved ones at home. So, for this Easter, millions of Romanians will celebrate alone, away from their families and friends. The right call, but definitely not an easy one.


To thank them for their solidarity and to show that the whole of Romania thanks them, ROM Chocolate, together with McCann Bucharest & MRM Romania, created an online platform where Romanians around the world can support each other. It allows everyone to change the traditional Romanian flag on the candy bar pack with the flag of the country where they know a Romanian friend or family member is spending the holidays alone, and it allows every person to add a message of support. On social media, McCann and MRM created virtual ROM bars for every country where Romanians live abroad. The virtual chocolate bars work exactly like online greeting cards, including words of encouragement for Romanians to keep a positive attitude while they are away from home.

McCann Worldgroup Romania

Catalin Dobre – CCO McCann Worldgroup Romania/ Creative Director McCann CEE

Ioana Zamfir - Creative Director, MRM Romania

Ion Cojocaru - Content Director, MRM Romania

Laura Belc - Group Creative Director, MRM Romania

Adina Stanescu - Group Creative Director, MRM Romania

Ionut Raicu - Art Director, MRM Romania

Madalina Pop - Copywriter, MRM Romania

Cosmin Voicu - Copywriter, MRM Romania

Laura Catea - Art Director, MRM Romania

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