ROOF Studio Animates A 3D Call for Nature and Community in New 4-H Canada Short

Animation studio ROOF Studio (ROOF) partnered with 4-H Canada to produce a 3D animated short for 4-H Canada, a not-for-profit organization focused on world-class positive youth development experiences. Conceived by communications marketing agency Edelman Canada, “4-H Forever” demonstrates the impact 4-H in Canada has on preparing youth for their futures and the role volunteers play in making that happen. The piece can be seen on social media, programmatic placements, SEO, and connected TV.
Led by ROOF Creative Directors Vinicius Costa, Lucas Camargo, and Guto Terni, the film follows the path of four children involved with 4-H. From their early days in a community garden to the building of a community center, this captivating story provides a powerful testament to the impact of volunteerism, the enduring bonds of friendship, and the crucial role that community engagement can play in making lasting and positive change in the lives of young people.

The film’s scenic transitions give the viewer an active sense of involvement and progress as the four young characters set out on their shared journey.
ROOF also used time-lapse to showcase the youth’s teamwork and evolution in building the community center. This visual device allowed for the camera to be a silent observer, providing a sense of continuity and continuous creation.

The final short film is the result of a large and dedicated team of talented individuals with a truly innovative spirit. “The technical challenges were considerable, from the creation of multiple detailed environments to a rich cast of characters, each requiring an enormous amount of detail,” concluded Terni. “But these challenges served as catalysts for our creativity and innovation.”

Client: 4-H Canada
Chief Executive Officer, Shannon Benner
Chief Marketing Officer: Nadine Sisk
Communications Manager: Amy Felton
Marketing Coordinator: April Nyenkamp
Communications Marketing Agency: Edelman Canada
CD, Copywriter: Shauna Roe
Senior Art Director, Designer: Hira Gomes
Producer: Tamara Sulliman
Executive Sponsor: Megan Spoore
Lead Strategist: Vanessa Spagnuolo
Account Lead: Catherine Santos
Account Driver: Kellie Williamson
Project Manager: Petar Sredojevic
Production Company: ROOF Studio
Director: Lucas Camargo, Guto Terni
CD: Lucas Camargo, Guto Terni, Vinicius Costa
AD: Lucas Camargo
EP: Fernanda Curi
Head Producer: Marcio Lovato
Line Producer: Patrizia Fanganiello
CGI TD: Heber Conde, Wallan Oliveira
Lead 3D: Alexandre Eschenbach
Storyboard: Paulo Crumbin, Estevão Chromiec
3D Layout: Lucas Ribeiro, Heber Conde
3D Modeler: Leo Rezende, Ricardo Viana, Tiago Mesquita, Geison Araujo, Gabriel Oliveira, Danilo Gerard, Lucas Lira, Leandro Wagner, Thales Simonato, Alehandro Franca
RiggerL Danilo Pinheiro
Lookdev/Lighting Artist: Claudio Jr, Marcelo Vaz, Thales Simonato, Gean Carlos, Henrique Tomé, Milton dias, Pedro Henrique Placido, William Silva, Tiago Mesquita, Thales Simonato, Julio Bonfante
Groomer: Lucas Amaral
Animation Supervisor: Francisco Catão
Animation Team: Rodrigo Dutra, Marcio Kakuno, Gabriel Carmo, Matheus Caetano, Fernando Donizetti, Jeffry Syahputra Wy, Lucas Degani, Leonardo Paul, Gustavo Bertozzi
VFX: Heber Conde, Mindblown Lab
Music/Mix: Marcelo Baldin
Composer: Jorge Pereira
About ROOF Studio:
ROOF is a boutique animation studio that produces original and branded content. As animation storytellers, we drift towards the quirky, the whimsical, the uncharted. We imbue emotion in every movement, every color to craft visual stories that you can’t help but watch over and over. Recent and notable clients include American Express, Honda, Ben & Jerry’s, HBO, Verizon, and Unilever.
www.roofstudio.tv