Royal Ascot - Alice back at the office (2023) :30 (UK)

"Hey Alice, how was Royal Ascot?"

Steve Howell, Executive Creative Director at Dark Horses, said: “There’s a magical transformation that happens to everyone that attends an Ascot event, from getting dressed up, to feeling the thrill of the races, it’s a place where you can be whoever you want to be. The Ascot You is all about celebrating that release from within and how it can resonate into your everyday life.”

Ros Robinson, Head of Marketing at Ascot Racecourse said: “We are thrilled to be partnering with Dark Horses, the team truly captured the essence of Royal Ascot and the experience of attending a raceday in the creative. This was borne out of a clear understanding of our business opportunities and how to deliver them through our marketing communications.”

ECD - Steve Howell
Creatives - Eve De Haan & Josie Beaumont
Strategy Director - Mark Lloyd
Agency Producer - Charlie Hurlock
CEO - Melissa Robertson
Business Director - Catrin Kite
Account Director - Kassra Kay
Account Director - Tia Sackett
Senior Account Manager - James Tadros
Film Director - Daniel Liakh
Stills Photographer - Carla Guler
Ascot Head of Marketing - Ros Robinson
Ascot Marketing Manager - Lucinda Farley
Production Company: Spindle
Producer: George Telfer