Royal Bank of Canada - "Viral Dance" Get the new iPad when you switch to RBC (2023) :30 (Canada)

Roommates are having a rocking fun time, until it gets a little out of hand. Open an eligible account by July 31, 2023 and you can get a free iPad.

RBC's commitment to providing a seamless and enjoyable banking experience has led to a strategic partnership with Apple. To celebrate this and attract young, new customers to the financial services institution, the largest bank in Canada debuts a new promotional campaign, “Viral Dance,” to showcase the benefits of digital banking at consumers’ fingertips.

Developed in partnership with creative agency Battery, this spot portrays three friends recording a dance on the new iPad 10th Gen. As they break into an energetic dance routine, their moves accidentally lead to a broken picture frame. Instead of fretting over the cost, they seamlessly split the payment using Split with Friends in the RBC Mobile app on their iPad.

“Royal Bank of Canada is known as a trusted leader for all things financial. Whether it’s a planned or unplanned expense, Canadians are confident RBC has their back,” said Scott Brown, ECD at Battery. “We have all embraced the new digital era. By using this storyline and the very human element of accidents happening, our message was able to unfold through lighthearted, fun creative that makes RBC stand out from other financial institutions.”

“Together with iPad, we are revolutionizing the way people experience banking while embracing the spirit of fun, friendship, and cutting-edge technology,” said Sonia Whiteson, VP of Marketing at RBC. “We want to encourage everyone to experience the future of banking with Royal Bank of Canada. By switching to RBC, you'll receive a complimentary iPad, providing you with the perfect companion to easily manage your finances.”

Battery:

Phil Khosid - Co-Founder & Chief Creative Officer

Scott Brown - Executive Creative Director

Mark Maziarz - Group Creative Director

Carl Larson - Associate Creative Director

Marco Vidalis - Senior Producer

Madeleine Reeves - Senior Strategist

Miranda Curry - Brand Director

Olivia Weiss - Brand Manager

RBC:

Sonia Whiteson - VP Banking, Mobile, Youth & New Client Growth Marketing

Carolyn Mallory - Marketing Director, Personal Banking Acquisition

Effie Markou - Marketing Manager, Personal Banking Acquisition