The Royal Ontario Museum - Immortal (2022) 6:00 (Canada)

Watching this I remember that when my firstborn decided to finally arrive, she was two weeks late but suddenly in a hurry. I had asked my midwife to give her to me so that I could hold her on my bare chest immediately. When she was handed to me, screaming, kicking, covered in vernix caseosa and a bloody mess we made direct eye contact. At that moment I swam into the black of her pupils discovering universes of potential in the depth of her eyes that expanded like fireworks. 

This ad is reminiscent of that endorphin-fuelled magical moment, which is high praise.

Denise Rossetto and Carlos Moreno wrote the script for this six-minute story, which is told from the perspective of an unborn child that is everywhere in history and nowhere at the same time. A universe of potential. This child is in the womb of mother earth, where everyone before us has come from. Perspectives from past lives are told but in the future tense. The child is born into a rich family in the 16th century. The child dies at the age of 19 a pharaoh in Egypt. All of these large and small historical moments are noted and the film ends with: "I will give birth and I will die. But I will live on in what I leave behind." 

With that you are invited to the Royal Ontario Museum, to look at "objects" that are not objects, but portals to another world. Just like my baby's eyes.

Client: The Royal Ontario Museum 
 

Agency: Broken Heart Love Affair
Chief Creative Officers: Denise Rossetto, Carlos Moreno, Todd Mackie
Strategy: Jay Chaney
Agency Team: Bev Hammond, Joline Matika, Carlos Game-Garcia, Olivia Cousineau
Agency Producer: Erica Metcalfe

Culture Consultant: Shaunoh Wilson

Media Agency: OMD
Chief Talent and Enablement Officer: Christine Wilson

Production Company: Scouts Honour
Executive Producers: Simon Dragland, Rita Popielak
Director: Mark Zibert
Directors Of Photography: Mark Zibert, Eric Kaskens
Producers: Simon Dragland, Rita Popielak
Creative Research: Tricia Zaremba
Production Service Company: Moonlighting Films
Executive Producer:  Shayne Brookstein
Line Producer: Suzanne Currie
Production Designer: Naobie Noisette
Costume Designer: Ruy Filipe

Prosthetics: Cosmesis
Lead Artist: Clinton Aiden Smith

Casting: Kamikaze Casting
Casting Director:  Lea-Anne Hendrickse
Indigenous Casting: Shasta Lutz

Editorial: Nimiopere Editorial
Executive Producer: Julie Axell
Editor: Graham Chisholm
Assistant Editor: Griffin Stobbs

CG & VFX: Motif Studios
VFX Artist: Craig Parker
Executive Producer: Jacques Bock

Colour: Alter Ego
Colourist & VFX: Wade Odlum
Executive Producer: Hilda Pereira
Senior Producer:  Genna Mcauliffe

Additional VFX: Tantrum Studio
VFX Artist: Dominik Bochenski

Audio House: Rajakovic Electric
Music Composer / Audio Director: Mark Rajakovic
Executive Producer: Nicole Rajakovic
Mix & Sound Design:  Aaron Mccourt
Voice Over: Alana Bridgewater

Graphic Design: Leo Burnett Design
Chief Creative Officer: Lisa Greenberg
Head Of Design: Man Wai Wong
Account Lead: Kim Le