The Royal Ontario Museum - Immortal (2022) 6:00 (Canada)

Watching this I remember that when my firstborn decided to finally arrive, she was two weeks late but suddenly in a hurry. I had asked my midwife to give her to me so that I could hold her on my bare chest immediately. When she was handed to me, screaming, kicking, covered in vernix caseosa and a bloody mess we made direct eye contact. At that moment I swam into the black of her pupils discovering universes of potential in the depth of her eyes that expanded like fireworks. 

This ad is reminiscent of that endorphin-fuelled magical moment, which is high praise.

Denise Rossetto and Carlos Moreno wrote the script for this six-minute story, which is told from the perspective of an unborn child that is everywhere in history and nowhere at the same time. A universe of potential. This child is in the womb of mother earth, where everyone before us has come from. Perspectives from past lives are told but in the future tense. The child is born into a rich family in the 16th century. The child dies at the age of 19 a pharaoh in Egypt. All of these large and small historical moments are noted and the film ends with: "I will give birth and I will die. But I will live on in what I leave behind." 

With that you are invited to the Royal Ontario Museum, to look at "objects" that are not objects, but portals to another world. Just like my baby's eyes.

Client: The Royal Ontario Museum 

 

Agency: Broken Heart Love Affair

Chief Creative Officers: Denise Rossetto, Carlos Moreno, Todd Mackie

Strategy: Jay Chaney

Agency Team: Bev Hammond, Joline Matika, Carlos Game-Garcia, Olivia Cousineau

Agency Producer: Erica Metcalfe

Culture Consultant: Shaunoh Wilson

Media Agency: OMD

Chief Talent and Enablement Officer: Christine Wilson

Production Company: Scouts Honour

Executive Producers: Simon Dragland, Rita Popielak

Director: Mark Zibert

Directors Of Photography: Mark Zibert, Eric Kaskens

Producers: Simon Dragland, Rita Popielak

Creative Research: Tricia Zaremba

Production Service Company: Moonlighting Films

Executive Producer:  Shayne Brookstein

Line Producer: Suzanne Currie

Production Designer: Naobie Noisette

Costume Designer: Ruy Filipe

Prosthetics: Cosmesis

Lead Artist: Clinton Aiden Smith

Casting: Kamikaze Casting

Casting Director:  Lea-Anne Hendrickse

Indigenous Casting: Shasta Lutz

Editorial: Nimiopere Editorial

Executive Producer: Julie Axell

Editor: Graham Chisholm

Assistant Editor: Griffin Stobbs

CG & VFX: Motif Studios

VFX Artist: Craig Parker

Executive Producer: Jacques Bock

Colour: Alter Ego

Colourist & VFX: Wade Odlum

Executive Producer: Hilda Pereira

Senior Producer:  Genna Mcauliffe

Additional VFX: Tantrum Studio

VFX Artist: Dominik Bochenski

Audio House: Rajakovic Electric

Music Composer / Audio Director: Mark Rajakovic

Executive Producer: Nicole Rajakovic

Mix & Sound Design:  Aaron Mccourt

Voice Over: Alana Bridgewater

Graphic Design: Leo Burnett Design

Chief Creative Officer: Lisa Greenberg

Head Of Design: Man Wai Wong

Account Lead: Kim Le