National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
"First world problem? yes. Costly one? You're damn right." This spot is encouraging young Irish men and women to pay the piper for their TV license, otherwise they're fined a crazy amount of dosh. Nice use of the word "Flamingo" in this one.
Agency – Publicis Dublin
Client: RTÉ
Title: Unfortunate Stories
Creative Director – Ronan Nulty
Copywriter – Luke O’ Reilly
Agency Producer – Rachel Murray
Account Executive – Ian Hollinshead
Account Director – Shona Byrne
Marketing Manager – Anne Faulkner