I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
The Globe and Mail from Canada has an interesting article on the recent trend toward clients penny-pinching marketing budgets and demanding proof that ads are worth the price.
Andy Berlin, chairman and CEO of U.S. agency network Red Cell, said he has even heard of examples where clients are putting limits on how much an agency can pay its own employees.
"No longer are you in a marketplace where you're bidding for the best idea or the highest quality people," he said. "You're in a marketplace where you're making commodities out of all the ideas that are supposed to be differentiating."
