National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
This animated film tells the story of Anya, a Russian Orphan who grows up to become a mother and give her own kid love because her orphanage was a caring environment in part to the efforts of Irish Charity To Russia With Love. It is very moving and well done, thanks to Brown Bag Films. They spent a lot of effort and time to create it, and it shows. So if you are as moved by it as I was, then make a donation. To Russia With Love is the kind of charity that deserves all the support it can get.
If you stick around to the end of the film you'll get a treat, too. They show you how they mapped out the animation using live action sequences. Very cool.
Advertising Agency: Brown Bag films, Dublin, Ireland
Agency website: http://www.brownbagfilms.com/labs/
Creative Director: Damien O'Connor
Art Director: Damien O'Connor
Copywriter: Damien O'Connor
Published: Month, Year 05/2014