National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
show off a enormous billboard and dub it "The biggest ad space in Russia". They claim that it is one and a half acres huge (6000 m2) and it even has a bunch of BMW cars stuck onto it, as if in mid-race on the side of the billboard. Each BMW on the billboard is a different one, like the M5 and M3 and so on, but I have no idea what the headline claims.
Nice touch: the headlights and breaklights are lit during the evening. Reports claim that the worlds largest billboard in Berlin is feeling inadequate.