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As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
Sainsbury's shows us the beautiful story of the 1914 Christmas truce, which gets me bawling every time. It's been in countless history documentaries, a french movie in 2005, and the miracle of world war 1 was even made into two operas - 'Silent Night' and 'All Is Calm'. If this story doesn't move you, your heart is made of stone.
The chocolate bar in the advert is on sale at Sainsbury's now £1, and all profits will be donated to the Royal British Legion, who partnered with Sainsbury's to make this ad.
Client: Sainsbury's & The Royal British Legion
Ad Agency: AMV BBDO