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The Salvation Army worked with The VIA Group to launch a Guerilla-style marketing campaign that leveraged the strong community in Portland, ME and brought awareness to their organization and the amazing services they bring to Mainers in need. The campaign cost nothing, enabling the Salvation Army to make a bigger impact.
AGENCY: The VIA Group, Portland, Maine
Chief Creative Officer: Greg Smith
Senior Art Director/Multimedia: Patrick Sperry (TV)
Art Director: Chris Avantaggio (Guerrilla, TV, print, online)
Copywriter: Mike Irvine (Guerrilla, TV, print, online)
Associate Producer: Meghan Gildart (TV)
Director: Tim Johnston (TV)
Editor: Patrick Sperry (TV)
Music: Andrew Frederick, Cerf-Volantes (TV)
Media Schedule:
TV
WCSH 6 NBC
WLBZ 2 NBC
WMTW ABC
Time Warner Cable
Print
The Portland Phoenix
The Portland Forecaster
Internet
Blissfulrevolution.com
MyFoxMaine.com
YourTownsCable.com
Topix.com
Air Dates: May 11 - 29