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This ad ran as a part of a greater Guerilla-style marketing campaign to raise awareness in Portland, ME.
CLIENT: Salvation Army of Northern New England
Campaign: This Ad Cost Nothing
Service: Guerrilla, TV, print, online
AGENCY: The VIA Group, Portland, Maine
Chief Creative Officer: Greg Smith
Senior Art Director/Multimedia: Patrick Sperry (TV)
Art Director: Chris Avantaggio (Guerrilla, TV, print, online)
Copywriter: Mike Irvine (Guerrilla, TV, print, online)
Associate Producer: Meghan Gildart (TV)
Director: Tim Johnston (TV)
Editor: Patrick Sperry (TV)
Music: Andrew Frederick, Cerf-Volantes (TV)
Media Schedule:
TV
WCSH 6 NBC
WLBZ 2 NBC
WMTW ABC
Time Warner Cable
Print
The Portland Phoenix
The Portland Forecaster
Internet
Blissfulrevolution.com
MyFoxMaine.com
YourTownsCable.com
Topix.com
Air Dates: May 11 - 29