In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Greeting from the galaxy of hellspawn, where the answer to obnoxious children is not to teach them how to actually behave in a café, but to hand them an expensive gadget with blinking lights. The gadget better have enough processing power to play youtube videos in the blink of an eye (... and a netconnection, I guess, but that's just details). The other two in the campaign aren't much better, in one man is late for work and yelled at by boss, he discovers the pad is lighter than his iced drink. Quelle surprise. In "thinner" the same dofus dad from the café hides the pad behind a pencil when the kids comes home. Because it's "thinner", get it? This is so painful, may I borrow that pencil to stab my eyes out? Kthx.
Samsung
