Samuel Adams - Clydesdales - (2021) :30 (USA)

We can't have a super bowl without a Clydesdale somewhere, right? Budweiser has pulled out of the bowl, so they won't be showing any ads with these majestic horses. Leave it up to our annoying prankster cousin from Boston to bring us the goods in this regional ad for Samuel Adams. We've seen this character gatecrash weddings and do mischievous things in a campaign that launched last May. It's a funny character, and somehow he is so very Boston stereotype, without it falling flat. I can only assume that the "Wicked Hazy" has to be ordered with a really strong Boston accent, and will send you on a wicked pissah.

This ad will only air regionally in massachusetts during the super bowl. 

Client: The Boston Beer Company

Brand: Samuel Adams

Spot Name: Your Cousin Lets the Clydesdales Go :30

Air Date: 2/7/2021

Co-Founder and Chairman: Jim Koch

Chief Marketing Officer: Lesya Lysyj

President and CEO: Dave Burwick

Director of Marketing: Matt Withington

Brand Storyteller: Dave Wells

Pricipal talent actors: Greg Hoyt and Owen Burke

Agency: Goodby Silverstein & Partners

Chief Creative Officer: Margaret Johnson

Associate Creative Director: AJ Warren

Associate Creative Director: Brett Beaty

Associate Creative Director: Joshua Hacohen

Account Director: Rachel Stermer

Account Manager: Kate Colantuono

Assistant Account Manager: Nolan Solis

Head of Broadcast Production: Leila Gage

Executive Broadcast Producer: Matt Flaker

Executive Producer: Stephanie DeNatale

Producer: Nick Goldsmith

Production Company: Arts & Sciences

Production Company City: Los Angeles, CA

Director: Matt Aselton

DP: Toby Irwin

Managing Partner / Executive Producer: Marc Marrie

Managing Director / Partner: Mal Ward

Head of Production: Christa Skotland

Executive Producer: Zoe Odlum

 

Editorial: Arcade Edit

Editing Company City: Santa Monica, CA

Editor: Geoff Hounsell

Assistant Editor: Ryan Andrus

Senior Producer: Kirsten Thon-Webb

Executive Producer: Crissy DeSimone

Audio and Sound Design: LIME Studios

Sound Design Company: LIME Studios

Sound Designers: Michael Anastasi

Audio Engineer: Sam Casas

Executive Producer: Susie Boyajan

Producer: Kayla Mashburn

Music company name: Butter Music

Music Executive Producer: Annick Mayer

Music Producer: Stone Irr

 

VFX Company : Framestore NY

VFX Lead: Matt Pascuzzi

Senior Producer: Maura Hurley

Producer Coordinator: Nathaniel Cabra 

Executive Producer: Dez Macleod-Veilleux

Compositing Team: Avery Herzog, Elaina Brillantes, Euna Kho, Greg Gaskins, Kane Herd, Zavier Mojica, Ryan Ninko, Raul Ortego

Color: Company3

Color Artist: Tom Poole

Producer: Alexandra Lubrano