Samy Alliance Names Diego Fernandez U.S. Managing Director

Agency Also Names Santiago Mas, New Managing Director of NOBOX, As It Expands And Further Integrates With Samy Alliance

MIAMI, FL – Samy Alliance, the first global ecosystem of indie agencies, which includes social first agency NOBOX, created to offer best-in-class data-informed creative solutions for brands, has promoted Diego Fernandez to Managing Director for the US. Additionally, Santiago Mas has been appointed the new Managing Director of NOBOX.

Fernandez joined NOBOX six years ago and has played a significant role in the agency's recent success and move to join the Samy Alliance. As a result, he was the obvious choice for the position of Managing Director for the US market, where he will drive the expansion of Samy's business in the United States while also working closely with the other members of the Samy global team to further overall growth. He will report directly to Marta Nicolás, Co-Founder & CEO Americas.

Additionally, Fernandez will take on a more ‘entrepreneurial’ role as he aids the growth of the individual agencies within the Samy Alliance, namely SHARE Creative, Capture Intelligence , Thyga, Samy Road, and NOBOX. This ecosystem of independent agencies is designed to provide data-driven creative solutions for clients, with each agency specializing in its particular area. Fernandez will also support merger and acquisition initiatives as part of the expansion plan in the US Market.

“I am excited to support the expansion of these other business units into the US; they each focus on specific areas,” Diego says. “Companies need many things to stay competitive these days – they need a great strategy, creative, social, amplification, and understanding of how it all fits together. The Samy Alliance network of agencies is an ideal solution for the challenges facing brands today.”

Santiago Mas brings sixteen years of marketing experience to the Managing Director role, three of those years served at NOBOX previously. Mas most recently served as Managing Director at Labelium, where he focused on providing performance and e-commerce solutions for clients in various sectors.

In this position, Mas will concentrate on integrating technologies and tools, bringing an even higher level of transparency and visibility to how NOBOX engages with clients. Additionally, he will re-engage with US Hispanic opportunities as the company continues to expand its operations in Latin America.

“We are ecstatic to provide leadership as we expand to further integrate with Samy Alliance and grow our client offerings in the United States,” Mas says. “We cannot wait to see where this new journey takes us,”

About Samy Alliance:
SAMY Alliance is a developing Digital Marketing Agencies alliance specializing in Advocacy Marketing. Samy Alliance's main focus areas are Influencer Marketing, Social Content, and PR. Samy creates 360 degrees solutions, developing winning end-to-end campaigns to build the storytelling and digital reputation for leading brands.
With over 350 employees and offices in 10 countries in Europe and Latin America, SAMY, operates in 55 markets for over 100 AAA customers such as Danone, L'Oreal, Disney, Unilever, and Kia, among many others. Their growth pillars and the foundation of the company structure are Innovation, Technology, and Talent, allowing us, for example, to create proprietary Artificial Intelligence solutions such as our worldwide influencer identification Samy Shinebuzz Algorithm. Recently nominated by Financial Times as one of the Top 100 fastest-growing European companies and with ten years of experience, SAMY, is consolidated as the solution of reference in the market for Advocacy and Influencer Marketing.

About NOBOX:
NOBOX is an independent strategic creative agency specializing in content creation that recently joined the Samy Alliance. Perhaps best known for its social-first ethos, NOBOX is focused on building community and engagement for a broad range of international brands, such as the launch of Netflix’s Latam Instagram account, which today has over 21 million followers. With a mission centered on diversity and equality, NOBOX works to create memorable experiences, helping brands grow and connect with their customers wherever they are. In addition to Netflix, the company’s clients include SoundCloud, Playstation, Pepsi, Ocean Spray, and Miami Memorial Hospital. For more info, go to

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