Sasquatch, Martians, a unicorn and the tooth fairy all climb into an EV. No, it’s not a joke. These are stars of Veloz’s latest and timely Electric For All education campaign, “Myths Busting Myths,” which uses humor and our favorite mythical characters to debunk the fairytales and disinformation that are holding people back from choosing to go electric — whether that’s to own, rent or rideshare an EV.
The new educational ad campaign, powered by Veloz, will build consumer interest in EVs and is perfectly positioned to capitalize on increased market momentum. This momentum is driven by record EV sales, polling that shows a majority of Americans are interested in buying EVs, the adoption of new EV sales targets by the state of California, a record state budget investment in EV infrastructure and incentive programs, and record infrastructure investment and incentives at the federal level. The bottom line: a pivotal tipping point on the road to mass EV adoption has been reached.
“The industrywide EV lineup is growing more and more diverse each year,” said David Hochschild, chair of the California Energy Commission and Veloz public policy board member. “There is major pent-up demand from consumers in the market for a new car. This campaign is designed to inspire the next wave of confident, informed buyers that are ready to make the move to an EV that fits their unique lifestyle. Dealers and automakers, be ready!”
To inspire confident consumers, the campaign lifts the veil on perceived barriers and overcomes disinformation in a way that’s fun, engaging and entertaining — these are not your grandmother’s EV ads. Featuring live-action, practical and visual effects that bring well-known myths to life, the hilariously clever video spots were directed by Eric André — stand-up comedian, actor, producer, television host and writer most known for his Netflix movie “Bad Trip” and his comedy series “The Eric André Show.”
Here’s how the campaign’s mythical creatures are busting common EV myths:
“Automaker ads are doing a great job showing us how cool and fun their EVs are to drive, and we aim to complement their efforts,” said Caroline Choi, senior vice president of corporate affairs at Edison International and Southern California Edison and Veloz board of directors chair. “We are changing the game when it comes to helping consumers consider an EV in the first place by overcoming these myths through education.”
Visit our website to learn more about these groups and their Veloz campaign work.
“Veloz is putting its money where its mouth is in an effort to make ‘Electric For All’ a reality,” said Dianne Martinez, chair of the East Bay Community Energy and member of the Veloz public policy board. “This investment in priority communities ensures that EV information reaches everyone. Everyone deserves the opportunity to breathe cleaner air and reduce their reliance on fossil fuels.”
The $4.25 million campaign will be promoted with paid digital advertising and organic social media outreach across California. The ads will drive consumers to the Electric For All website that provides the most comprehensive EV consumer resource available, with up-to-date makes and models and multiple shopping tools — including search by ZIP code tools that identify car incentives and home charger incentives via the Home Charging Advisor. The website also builds on the purpose of the ads by further addressing the myths facing consumers.
“The campaign doesn’t just bust myths, it also helps consumers access helpful resources once they're in the market for an EV,” said Boone. “We offer practical tools that take the consumer from EV-curious to EV-I-want-one-right-now-please. And, like the ads show, it really is that easy.”
Alongside the Electric For All campaign, national nonprofits Veloz and Generation180 are partnering to dramatically increase EV purchase intent with the new National Going Electric Pledge. The collaborative effort encourages individuals across the country to commit to making their next car electric by raising awareness and accelerating Americans' broad support for EVs. Click here to access the national pledge.
Through public-private collaboration, public engagement and innovative awareness campaigns like “Myth Busting Myths,” Veloz’s high-powered, diverse and well-connected membership inspires, educates and empowers people to choose an EV for their next car purchase, rental or rideshare. Veloz members come from key EV sectors and Fortune 500 companies, public agencies and nonprofits, that are uniquely able to accelerate the shift to electric cars.
The campaign was funded, in part, by a grant from the Governor’s Office of Business and Economic Development. Additional sponsors and in-kind partners of this campaign include Southern California Edison, Electrify America, PG&E, Uber, Bay Area Air Quality Management District, BMW, East Bay Community Energy, General Motors, Los Angeles Department of Water and Power, San Diego Gas and Electric and Ford.
Josh Boone, Executive Director
Jennifer Newman, Communications Director
Munni Krishna, Strategic Partnerships Director
Madison Pendergraft, Content Marketing Coordinator
Leevegar Kim, Communications Intern
Chris Adams, Chief Creative Officer
Allison Amon, President
Ron Schlessinger, Creative Director/Copywriter
Adam Bice, Creative Director/Art Director
Reha Baydar, Designer
Mike Prochaska, Writer
Derek Mosher, Programing & Animation
Eric Andre, Director
Malcolm Wax, Executive Producer
Paul Collins, Photographer
Jonathan Dawes, Producer
Sophie Lou, Editor
Nick Bruce, Assistant Editor
Caylee Banz, Producer
VFX + Finish: TRANSFORMER
Gail Butler, Producer
Casey Price, VFX Supervisor
Chris Homel, Lead Flame