In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Where's Caffeinegoddess, the admitted scrabble addict when we need her? I never play scrabble, not sure about the rules, but I can build words on letters from my opponents word, right?
Aaaaah, that explains the Goldsfish - Shark image. I'm still lost in the "cat - mouse" and "fox - squirrel" scenarios though, but no matter the lovely illustrations are distracting me away from these wordy details an art director shouldn't be minding anyway. So purdy!
Sukesh Kumar Nayak/Heeral Desai Akhaury (Creative Director)
Sukesh Kumar Nayak/Ragini Singh (Copywriter)
Heeral Desai Akhaury/ Pushkar Shintre (Art Director)
