Sea Folly launches "Own your folly" campaign with ad agency Tinkerbell, Australia

Seafolly's new ad campaign is all about embracing your inner goofball - and looking good doing it!
With the tagline 'Own Your Folly', Seafolly is targeting women who aren't afraid to be a little bit silly and have a whole lot of fun. The TV commercial features ladies doing everything from walking dogs to sneaking into pools (in their Seafolly swimsuits, of course), and the message is clear: Seafolly's suits are designed to fit your body and your personality, no matter how quirky or carefree you are. So get ready to flaunt your folly and make a splash this summer - and don't forget to share those wacky pics on social media! (I always forget that summer is in winter in Australia, I had to check the date!)

Client: Seafolly
Ad agency: Thinkerbell
Social Agency: One Green Bean
Media Agency: Havas
Production: Photoplay / Playtime